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Why a Virtual Assistant Makes Sense

September 17 2012

ris virtual assistantMiguel Berger, broker at Better Homes and GardensĀ® Real Estate Tech Valley in Albany, New York joined the franchise in February of 2001.

As someone who readily embraces technology, Berger has been on the cutting edge since his first day in real estate.

This includes outsourcing and employing virtual assistance; something the industry has been slow to embrace.

After opening his own independent brokerage in 2001, Berger saw great value in hiring top assistants that would work virtually, thereby reducing his overhead and time spent managing employees. His first hire was Donna Trainor, an Albany, NY bookkeeper.

"Donna keeps my books straight and notices if anything appears irregular," said Berger. "She is also a great tax resource. It is nice to know where you are financially at any given moment and have peace of mind that someone is watching out for you and your business."

Berger does admit that initially it was a financial decision based on economy of scale: an approach common to many startup businesses.

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