Develop a Killer Online Strategy

Having a blog can be a killer online strategy for your real estate business. A vibrant blog can be the very top of your online funnel. But your potential clients must feel understood when they first arrive at your site.

Last month, I talked about creating a niche to strengthen your online presence. By all means, you can address several niches on your blog. However, you have to start somewhere, so start with one niche.

I believe all real estate blogs should be as community oriented as possible. Your blog should show that you're a resource for the community. For instance, you could publish articles on your market's parks, schools, or restaurants. Write articles about community activities or local places. Think about anything your potential clients would want to know before they moved to the community.

Here are four tips for creating a vibrant blog:

1. Address your niche; always address your niche. Think about what people in your niche market would want to know.
2. Write consistently. I generally say posting one article a week is ideal, however, if you know you can't commit to once a week, commit to every other week.
3. Answer questions. You are the expert, so answer questions your clients ask regularly.
4. Create lists. Create lists of information your potential clients would want to know if they are moving to the area. For example:
   • 7 Things You Should Know before you Move to Phoenix
   • 5 Things You Should Know about Moving to Scottsdale
   • 5 Best Restaurants in Old Town Scottsdale
   • What to Expect in an Old Town Scottsdale home