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Sign into your account5 Smart Strategies for Real Estate SEO
July 17 2015
Search engine optimization (SEO) is the key to helping motivated buyers and sellers find you—and the properties you represent—via Google, Bing and other search engines. At a high level, SEO is all about using relevant keywords in your website content and attracting links to your content from other websites, especially those that Google considers trustworthy and authoritative.
Here are five smart SEO strategies you should implement on your website to attract more real estate leads.
1. Build your website on an SEO-friendly platform
If you haven't set up your own real estate website yet, you should. A website can serve as a useful resource for buyers and sellers in your community, which can, in turn, help you generate leads. WordPress is a popular choice for many real estate agents.
2. Do your keyword research—and be specific
It's extremely important to use keywords on your website that are both relevant to your content and represent what your potential clients are looking for. Along with keywords that describe your location and what you do, make sure you use keywords that optimize content on your site to match a visitor's intent. For example, find a real estate agent in San Francisco.