Your Blog and Creating Content That Will Serve You in the Future

As a real estate agent, the idea of starting a blog and finding the time to keep it up-to-date may be very overwhelming. On one hand, a blog can be an integral part of your marketing plan and can help you to build your own brand as an agent. On the other hand, blogging can also often become a time consuming activity. As a busy agent, you may question the amount of time that you spend keeping your blog current if you're not seeing results.

I recently attended a blogging and social media conference, and one of the key points that I took away from it was as follows: everything you do on your blog should be something that will serve you now and in the future. Whether it's next week, or whether it's five years from now, your content should always be beneficial to you in some way.

When crafting a blog post, going viral should never be the end goal. Instead, think about how you can create good content that will serve you on a continuing basis. Some questions you may want to ask yourself are:

• Will creating this resource now save me time in the future?
• Will this topic help establish me as the expert in my niche?
• Will these keywords help me with search engine rankings?

Asking yourself these questions should help you determine which topics and resources would get the most good from your time. Ideally, you would want to create resources that you're going to benefit from on an ongoing basis. What are some ways that you can do that?