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Sign into your account73 Tips for Real Estate Video Marketing
February 11 2016
When it comes to positioning yourself as a real estate authority, you want to make sure that people remember who you are. It's one thing to give them a business card with your photo on it, and it's a totally different thing when they see you on video before you show up at their door. This creates a continuity between what they saw on video and what they see at the door, making prospective customers feel that they already know, like, and trust you.
That's really the powerful thing about video marketing: it is a very engaging medium that pulls people in. Use our 73 tips for real estate video marketing to propel you into the new age.
Why You Need Real Estate Videos
1. 95% of a message is retained when people watch a video, compared to 10% when they read something.
2. 96% of consumers find videos helpful when making a purchase decision online.
3. 58% of consumers consider companies that produce video are more trustworthy.
4. 71% of consumers say that videos leave a positive impression of the company.
5. 78% of home sellers would prefer to work with a Realtor that is using video in their marketing.
6. 75-80% of all mobile traffic (from cell phones, tablets, etc) will be video.
7. 1/3 of online activity right now is watching video.
8. Three boxes about a client's attitude towards an agent – "know, like, and trust" – are ticked by a good video.
9. Customers expect more all the time, so you need to keep up.
10. The largest percentages of buyers are the Generation X/Generation Y segments – and they LOVE technology!