Top 5 Questions Realtors Have About Blogging

Are you a real estate blogger? Online marketing has taken off in the past few years, and many real estate agents are considering the benefits of blogging. The idea is appealing, but some agents are intimidated by the idea of starting a blog of their own.

I hear a lot of questions from real estate agents about the value of a blog, and how to successfully maintain one in a reasonable amount of time. Here are the answers to your top 5 questions about real estate blogging:

"Will a real estate blog actually benefit my business or is it just another task for me to maintain?"

There are a few different ways that blogging will benefit your real estate business. First of all, blogging is an important part of content marketing, which is the act of creating content that your prospects want to see. The goal of content marketing is to meet a need and ultimately become a trusted source of real estate information. You establish your image or brand online, and eventually people come to you for your real estate services.

Secondly, regularly posting content online is a good way to increase your ranking in search engines. Blog updates show Google that you're active online. The better you rank in search engines, the more real estate prospects will find you when they search online. Plus your blog is a good way to show prospects that you're knowledgeable and tuned in to the real estate industry.  Each of these positive points can drive more leads for your business.