10 Expert Real Estate Website Optimization Ideas for Agents

Here's the plain truth about your real estate website: It's a never-finished project. Setting it up, adding some blog posts, throwing together some neighborhood pages, and including your contact and brand info is just the start of what is an ongoing real estate marketing activity.

What's required to see pronounced success with your site — lots of visitors daily and tons of leads generated monthly — is a concerted focus on enhancing your web presence routinely: publishing fresh content that enlightens and advises your home buyer and seller audience and keeps them coming back for more.

Discover 10 aspects of your real estate website you need to work on and improve consistently to get the most out of it below, where we use a Placester site as an example.

1. Prominently display listing photos, visual branding collateral, and contact info atop your homepage.

Your website homepage is the first digital interaction the bulk of your audience will have with you, so make sure it offers every detail they would want and need to know about your brand, including your agency name (ideally through a stunning logo), your social media accounts (through social sharing buttons), and your contact information. Moreover, you need to constantly update the photos featured on your homepage — ones that ideally showcase your latest listings if you're a seller's agent or the most notable (a.k.a. visually appealing or interesting) homes for sale in your area if you're a buyer's agent.

When optimizing your homepage, think of it as introducing yourself at a networking event to someone you've never met before. It's your first opportunity to explain your brand in a clear and concise fashion, so you need to make the most of this chance and relay all of the important info you want the world to know. Get some of your friends, colleagues, or associates to look at your homepage and ask them if they get a complete picture of your brand's value proposition and details: who you are, what you do/sell, where you're located, how they can get in touch with you, where they can learn more about you, etc.

Key Takeaways:

• Frequently change listing photos on your website's homepage to keep it fresh and ensure it features the most attractive homes.
• Make sure all types of contact information — phone number, email address, and social media accounts — are listed atop the page.
• Put yourself in your audience's shoes: Would they know who you are just by looking at your homepage? If not, adjust it accordingly.