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Sign into your account46 Tips to Attract More Leads Using Real Estate SEO Best Practices
May 31 2016
A website without visitors is like a rock concert with no audience: sad and pointless.
There are a number of ways to get traffic to your website, and SEO is one of the most important. Even basic SEO, if done correctly, can sometimes have a big impact on your bottom line. And since it's not that difficult to follow a few simple rules and guidelines, and to avoid some no-no's, SEO should be on every agent's and property website owner's to-do list.
How Do You Do SEO on an Agent Website?
This guide will take you through each step required to properly optimize your website and benefit from at least a fraction of the huge amount of traffic that search engines can send your way.
There are four main steps in SEO:
- Identify optimum keywords
- Enhance your pages so they can attract search engine traffic (also called on-page optimization)
- Website promotion (also called off-page optimization or link building)
- Measuring and tracking your results
1. Find the Best Keywords for You
Think of the audience you are targeting: people in your area that are interested in buying or selling homes, which means that your keywords should be specific to real estate in your area and relevant to your listings. Here are some examples, assuming that you are a real estate agent in Santa Ynez Valley:
- Santa Ynez Valley real estate
- Santa Ynez Valley homes for sale
- Santa Ynez real estate agent
- Santa Ynez single-family homes
- Santa Ynez homes for rent
- Santa Ynez land for sale
- homes for sale in Santa Ynez ca
- houses for sale in Santa Ynez
Of course, if you have other types of listings, you should target them accordingly with keywords like: "your location beach homes," "your location condos," "your location coops," "your location luxury homes," "your location multi-family homes," "your location vacant land," etc.