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Sign into your accountGetting on Google: Online Search Strategies for Real Estate Agents and Brokers
July 29 2016
Do you have an online search strategy?
A recent poll of our readers found over 75% of real estate professionals don't have a strategy for getting found by their customers online, through the most popular search engines... and for those who said they did, most were using methods the search engines stopped using to rank search results over a decade ago. If you fall in either camp, keep reading so you can learn some simple, effective strategies to get on Google—and stay there.
Why is a online search strategy important?
Back in 1982, if a past customer wanted to find your contact information, chances are they used the Yellow or White Pages to get your information (unless you were faithfully sending out past client communications via mail or they had your business card on file).
Today, when a customer wants to find you, they go online and search for you. In fact, the first thing most referred customers do is go online to research you before contacting you. A recent study by Google found the majority of real estate consumers research their agents extensively before working with them. And you already know what they think when they can't easily find us, or if what they find makes us look unprofessional or lacking in competence.
Those online search results our customers and referrals see are the first impressions they have of us. That first impression either works to our advantage or it works against us. And this is why we want to make it easy for people searching to find us, and for that first impression to convey trust and confidence.