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Sign into your accountHow Many Leads Should I Be Getting from My Digital Marketing?
September 13 2016
Are you spending too much on your SEO and PPC ad campaigns? To help you determine if you're getting enough leads to justify your budget, we're offering industry benchmarks that you can compare against your current cost-per-lead and lead closing rates.
Measuring Your Cost-per-Lead
The numbers below are courtesy of Delta Media Group, a website and marketing solutions provider. The data comes from a sampling of their current marketing clients. Here, a 'lead' is considered an online user who engages with a website in a meaningful way (e.g., signing up for listing email alerts, requesting a showing).
To compare your cost-per-lead to the number below, divide what you spend on each marketing method by the number of leads you receive from that method on a monthly basis. Put mathematically, that's:
So how does digital marketing spend compare? Take a look at the numbers below to find out:
- Search Engine Optimization: $8-15 per lead
- Pay-per-Click advertising: $8-35 per lead
- PPC advertising in luxury markets: up to $90 per lead
If your results are higher than the numbers above, you may want to tweak your current campaigns. Are your PPC ads stale? Do you need to target different keywords? Are your SEO practices up-to-date with the latest search engine algorithms?