RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as an Agent, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your account5 Essential Tips for Local SEO Real Estate Marketing
February 21 2017
Many real estate agents use paid advertising as their means for generating leads. While paid advertising is an effective source for qualified leads, it does have its drawbacks. First of all, you'll have to continue to pay for these leads, and the cost of bidding for keywords using search engine results can be expensive. Competition can be fierce — especially in the real estate industry — and you could find yourself in a bidding war for the top rankings. Furthermore, click fraud is a real thing. Competitors can continuously click on your advertisement until your budget has ended and your ad has disappeared.
While we don't suggest eliminating paid advertising from your marketing mix altogether, we do encourage you to focus a bit more on your local SEO real estate marketing strategy. By strengthening your SEO, and putting a full strategy into place, you'll get discovered by your target audience online and increase your bottom line.
In this article, we take a deeper look at some of the local SEO real estate marketing tips you can implement today.
1. Develop On-Site SEO Strategy
When thinking about your overarching SEO tactics, you'll definitely want to optimize your website. Your website is the face of your brand, so not only will it have to look good, it must have compelling and optimized content.
Here are some things you can do to optimize your website for local SEO:
- Make sure your business name, address, and phone number are used throughout your website.
- Use your state, city, and town names in your title tags, meta descriptions, and in the body of the content you create for your site.
- Implement schema markup onto your website. This sounds really fancy, but schema markup is a code that you implement on the backend of your website that allows search engines like Google, Bing, and Yahoo know what they are looking at. When a search engine indexes your site, the search engine will view your schema markup, allowing the search engines to return more informative results for users.