Should You Hire a Social Media Consultant?

Guest contributor Obeo says:

This post is purely my opinion. I do not have numbers and stats to back it up, but I do have six intense years of working in the marketing departments of some of the top real estate firms in Florida, and nine years working for Obeo, where four of those years have been devoted to learning and teaching what works and doesn't work within the world of Social Media. I decided to write this post because I have been asked by many REALTORS® if they could hire me to do their social media. Honestly, I am way too busy working for Obeo and having fun with my family to take on any additional work. But I also know that it would never work. I know they will not be successful if I do all the posting.

Over the years, I have seen many real estate professionals and other small business professionals tackle social media in a variety of ways, most of which have not been successful. I've also been honored to see a few do it right.

Let me preface what I'm about to say with this--I consider myself to be a Social Media Consultant. I believe I provide a very valuable service to Obeo. Obeo is a company made up of hundreds of salespeople, photographers, customer service reps, etc. So, Obeo needs someone to be the "face" of the company. A real life human (me!) that posts on their behalf and humanizes the Obeo Brand to thousands of people across various social media sites.