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Sign into your accountHow One Agent Earned $10,000 from a Personal Note
November 12 2012
The article below is from real estate sales coach Bruce Keith. Bruce uses a real life example to illustrate the importance of keeping in touch. Note that even if you haven't been keeping in touch with your past clients, it's not too late.
Our advice is to get on board with a top-notch real estate contact management system. You can set-up all of your leads and clients on automatic drip marketing campaigns, which makes it fast and easy to keep in touch with your sphere of influence (SOI). You can also create personalized letters and mail merge labels in a snap.
Enjoy the article:
YOU NEVER KNOW...
Having been in sales for over 40 continuous years, it is clear to me that no matter what product or service you are selling, selling is still selling. Many of my coaching clients are in real estate sales. Selling houses is the same as selling anything. You identify a prospect, you present your product, and you ask for the sale, end of story.
But it's not really the end, is it? It is actually the beginning.
Some salespeople forget to stay in touch with their customers. The truth is, most salespeople don't do a very good job of this.