RSS: You've heard of it and seen the icon (that little orange broadcasting symbol to the right), but are you using it for your real estate business? RSS is a form of website syndication that shares content from a blog or webpage with other websites as a way of marketing the site. When a visitor clicks on that icon, they subscribe to the website's feed – meaning they will receive all new updates from the site, whether they visit it or not.

RSS is syndication for written content. Similar to what Point2 listing syndication does for your listing data, RSS does for your written content... pushes it out into the world to boost your exposure and increase your online marketing.

What is RSS?

RSS is essentially a data feed that collects and shares frequently published web content – like blogs, news headlines and wikis – with online users, not altogether unlike the data feed used to share your listings with syndication partner sites. In fact, RSS is commonly referred to as Really Simple Syndication.

Why do you NEED it?

RSS lets you and the rest of the internet-browsing public keep up with your favorite websites easily, in the format of your choosing. Stay updated on new posts from your favorite online places using an RSS feed reader to subscribe to the feeds of your choice. The reader will check your subscribed feeds for new work, download it and present you with all of that content in an easy, one-stop interface. Instead of visiting every site independently, you get to see everything you're interested in, all in one place!

More importantly from an agent's perspective, you can use an RSS feed in combination with your website to collect and display relevant real estate and neighborhood news – it basically 'feeds' your website with fresh content from your choice of sites constantly and automatically.