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The Dreaded BLOG

I could never quite understand why, but it seems that the more real estate agents I meet, the more it becomes apparent that there is some sort of consensus among most agents that they have decided to avoid blogging as if it were an infectious disease. Blogging could actually be one of the single most impactful steps that you could personally take to improve your website's rankings in your spare time (go ahead and insert the inevitable groans and eye rolls here).

Stay with me for a minute. We all make the time for what's important. The fact is, that if capturing online leads is important to you, you have got to set aside enough time to blog, or else your website will be left in the wake of other sites who are cranking out the content. Let's even out the playing field.

Think about it; you have loads of thoughts, opinions, and resources all rolling around in your mind. Let's make use of those! Search engines rank websites based upon loads of different metrics and you can improve your chances by featuring as much verified, unique content as possible on your website--on an ongoing basis.

What is one way to continually add new content to your site? THROUGH BLOGGING.