Here at Point2, we spend a lot of time thinking about real estate blogging. And blogging about blogging. After all, real estate blogs are a great way to build your personal brand, establish yourself as a local expert, give your SEO a boost, connect with your audience and much, much more.

In the past we've written a lot of helpful posts on the topic, including sharing 5 blogging tips and creativity strategies, but it occurs to us that we've never broached the topic of what NOT to write about. Getting consumers excited about your real estate blog can be a challenge from the get-go; you certainly don't want to turn them off before you've even had a chance to show them what a wonderful agent and person you are.

With that in mind, here are blog topics that are more likely to alienate readers than to inspire potential customers:

Client Details

It seems silly to say this, but we've seen it happen, so please, please read your blog posts before publishing to make sure you didn't accidentally share any confidential client information. This includes mortgage details, incomes, offer and counter offer amounts and more. Give your clients and transactions some privacy by leaving names and addresses out of posts. If you want to write about a particular sale, be considerate and ask the parties involved before you post!