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Guest Blogs and Other Content Strategies to Enhance Your Web Presence

August 21 2013

This post comes to us from BrokerageU:

bu guest blogOver the past several years, the number of bloggers populating the web has grown drastically. With so many individual voices vying for readers' attention, it's crucial that you know the right steps to take to make yours stick out and get the page views necessary to further enhance your business.

Of the emerging industry blogs sprouting up across the internet, the housing, mortgage and real estate sectors are seeing noticeable growth. With the housing market on an upward trajectory over the past year or so, and sales and prices rising as inventory declines and attractive mortgage rates increasing affordability conditions, more prospective home buyers are coming off the fence and looking to make a home purchase. This has led to a renewed demand for real estate agents, as well.

So how do you attract clients while adding insightful and original content to the blogosphere? Guest blogs are a good start.

Real estate guest blogs

Authority is key in any industry, so you will want to work to get your content published on industry-leading blogs like Zillow. Where your content is posted is crucial to where it ends up. If you write an engaging, relevant and original piece about the housing market and it gets picked up by an established blog like Zillow, you will likely see it shared across the social media spectrum.

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