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Sign into your accountResolutions to Improve Your Business in 2014: Beef Up Your Website
January 01 2014
This post comes to us from the Market Leader blog:
No matter where you are at this point in your real estate practice, chances are good that you'd like something more next year. More website hits, more referrals, and everything else that brings in more clients.
The end of a year is a good time to think about what you can add to your business plan to help you move up a notch or even to an entirely new level. To help you out, your friends at Market Leader will be offering up new resolutions in the coming weeks, any one of which will help to improve your real estate business in the year ahead. This week, we'll look at ways to make your website a lead magnet in 2014.
The Truth About Agent Websites
While 70 percent of Realtors® have a website, their sites generate only 4 percent of their business, according to the National Association of Realtors® 2013 Member Profile. Sure, some agents generate over half their business from their websites, but those kinds of numbers take effort and money. If you're looking for a better way to drum up business, consider taking the time and spending the money necessary to make 2014 the "Year of the Website."
Most agents in the NAR survey spend an average of $220 a year to maintain their websites. Agents who "invested more heavily in their website reported a greater number of inquiries and business," according to the study.
How much more heavily? Agents who spend $1,000 or more a year on maintaining their websites are an astonishing six times more likely to generate half of their business from the site than those who spend between $100 and $499.