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Sign into your accountActiveRain Has Moved: Why You Should Care
April 09 2014
Blogging is a real estate strategy that started around 2004 and picked up steam in 2006. Rather than agents purchasing blog frameworks and having custom blog sites built, many choose to join real estate specific blog networks like ActiveRain.
ActiveRain was aligned for a short time with MOVE, operators of Realtor.com, which led to a lawsuit. After that, the company became a wholly owned subsidiary of Market Leader. When Trulia completed the acquisition for Market Leader, ActiveRain came along with it.
Today, Trulia announced that ActiveRain is now being rolled under the Trulia domain name as a subdomain – activerain.trulia.com. This is good news for a variety of reasons.
First, one of the benefits of blogging is search engine optimization. It is very difficult for agents to get good SEO that allows consumers to visit their website. ActiveRain helps with that. You will find that a post on ActiveRain is often ranked higher than the same post on an agent’s website or blog. That is the benefit of being a blog of blogs – all of the agents in the ActiveRain network help each other out by blogging under the same network. Combining the excellent SEO of ActiveRain with the SEO power of Trulia will benefit both sites.