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Sign into your accountFewer Eyeballs Are Seeing Your Facebook Posts: How Agents Can Uncover Their True Reach
December 17 2017
If you feel like less and less of your friends are seeing and engaging with your Facebook business page's posts, you're not alone. Marketing gurus call this your "reach" and numerous studies show that it really is quickly declining. (You're not imagining it!)
In fact, a recent study by Buzzsumo suggests that the average number of engagements with posts created by Facebook business pages has fallen more than 20 percent since January 2017 alone.
So, whatcha gonna do about it? How are you going to maximize the number of eyeballs that will see (and engage with) your Facebook content?
In order to understand the solution, let's understand the problem and why it's happening.