RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountThe Ultimate Guide to Writing Killer Real Estate Listings
September 30 2015
Much of the modern real estate professional's time is consumed by marketing their services and their listings. However, no amount of time or money spent directing people to your listings will outweigh the value you add to your business by creating these listings thoughtfully. Potential buyers and sellers alike gain immediate trust for the agent who is able to put forward an immaculate listing that does ample justice to what a property has to offer.
Here is your guide to writing killer real estate listings.
1. Emphasize the good, euphemise the bad.
Emphasize: "give special importance or prominence to (something) in speaking or writing."
Is a property on a beautiful lot? Is it recently refinished with stunning hardwood? Give ample credit to the best selling points in your listing.
Euphemise: "substitute an agreeable or inoffensive expression for one that may offend or suggest something unpleasant."
Small property? It's cozy. In the middle of nowhere? It's private. However, be careful not to overdo these, as this can insult the reader's intelligence.