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Sign into your accountWhat Is an End of Video Call-to-Action and Why Does It Matter?
April 12 2016
Have you ever shopped for a product, online or in person, and after deciding it's what you want, find there's no way to purchase it? Most likely not. Especially if there's a commission involved, some salesperson will give you every opportunity to pull the trigger. Or the website will make it very easy to add the item to its online cart–or, at the very least, you'll be very clearly presented with the opportunity to chat with a friendly advisor who, you guessed it, will be glad to help you decide to buy the product.
These are calls-to-action. If you like this product, it suits your needs or wants, and the price is right, will you buy now? Or at least take the next step in the buying process? Or subscribe to my mailing list? Whatever it is you want the viewer to do, there has to be a call to action.
If they've just watched your home tour video, they're probably not ready to sign papers just yet, although that would be nice. It is important, however, to keep them engaged...and to make it as easy as possible for them to connect with you.
There are several ways to make a call-to-action. If you or a professional have narrated your video or appeared on-camera, include a vocal call-to-action. Ask the viewer verbally to take the next step, whether it's calling you directly, giving you their contact information, or directing them to your website.