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April 27 2016
There is definitely an opportunity to grow your business on Facebook, if you do it well. But many real estate professionals are still mixing business with personal. Aside from posting things that get you in trouble, did you know you could lose access to Facebook permanently if you use your personal account to promote your business instead?
Today, we clear up the differences between personal profile and the Public Figure or Business page, and get you started on how to create them in order to protect your Facebook access.
Personal Profile
To get started on Facebook, you first have to create a personal account. The signup form asks for a few personal details, and once set up, people continue to build their personal profile on this account to stay in touch with family and friends. Posting photos, videos, updates and more about their lives to stay connected with others is what drives people to Facebook. Since Facebook lets you choose who you share with, be sure to select your audience carefully. Privacy settings can be adjusted easily, and we highly recommend that you take the time to do so, keeping your personal photos and posts accessible only to those people you know and trust.
Watch Facebook's privacy settings video here.
Your personal profile is not the place to advertise your listings or business, however. Doing so is against Facebook Terms, and you could permanently lose your Facebook access if you do. To promote a brand – whether a personal one or a business one – Facebook requests that you create a Page.