There are virtually no barriers for communication now as people can communicate with each other through many different channels like, email, social media, blog posts, text messages, etc. We have access to all of those forms at our fingertips making forms, other than talking in person, instant and real-time.

So how do you best engage with your audience without facing a sense of overwhelm because there are so many channels to interact with them on? Where are the top places to engage with your audience?

It will depend on your audience and the behaviors of those individual users that determine the specific communication channels; however, there are staples that almost every audience can be found on. Are you in those places?

1. Social Media Channels

Over 74% of US internet users are using a social media platform, which makes it one of the perfect places to engage with your individual contacts in your audience. Granted, each social media platform behaves and delivers content differently, but taking the time to interact with a contact on these channels can be very effective.

LinkedIn

LinkedIn has become my favorite social media platform and it is now responsible for 64% of all social media visits. It's no longer a network for users just looking for a job, but it's almost a complete media platform where users can publish their own pieces and share content that pertains to their network. Now, "the two biggest reasons professionals access content on LinkedIn is to 'keep up with industry news' and 'discover new ideas within the industry,' at 78% and 73% respectively." People, like your prospects, are using LinkedIn as a content source and are waiting for you to engage with the content they share or post.

Another example of engagement can be found with an automated email I received from WordStream the other day about connecting with their CEO, Larry Kim. Although I knew it was automated, it didn't take away how engaging it was. Of course, I want to connect with Larry Kim on LinkedIn! 51% of LinkedIn users have 0-500 connections and many are looking to expand their connections. Connecting with your users on LinkedIn is a simple method to stay engaged with them. You'll then be able to see what content they post to then interact from there. Take it a step further by asking influencers in your company to connect with your prospects. Your prospects will feel delighted that the executives in your company care who they are to connect with them on LinkedIn.