How to Use Email to Reconnect with Clients

Chances are, a couple of your past real estate clients have fallen through the cracks. In the midst of current listings and closings, meetings and the rest of your life, it's not unusual to lose track of a couple of your past clients, especially if you haven't enlisted the help of a real estate CRM to keep you organized.

Don't be too hard on yourself for losing touch – it's never too late! And with today's tools and technology, like email, it's easier than ever to reconnect. It costs 6-7 times more money to gain a new customer than it does to retain an existing one (Linkedin, 2013). So it pays to put the effort into reconnecting and staying in touch with your past clients by email so that the next time they're ready to move, they'll choose you as their agent!

Organize your contact information

Keeping all your clients' and prospects' information organized is important for keeping your SELF organized! You can't send an email or call someone if you don't have their email address and phone number. I recommend using a real estate CRM to store all your client and prospect information. It will streamline the reconnection process if you have all your contact information saved in one place.

Don't make assumptions

When you send an email to your past client, don't assume that they will remember you. We meet so many people over time that it's possible they won't recall your name. It's much easier for someone to simply delete an email if they don't understand why they're receiving it and who it's from. Be clear about who you are and when you worked with them. For example, "Hi, I'm Julie Thomas, the agent from ABC Realty who assisted you when you purchased your home on Oakwood Ave in 2007." By being extra clear and reminding your past client of exactly who you are, you increase your chances that they'll read the rest of your email, reply to you, and even use your services again in the future.