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Sign into your accountMobilegeddon: Google Set to Release Algorithm Update
April 15 2015
In just a few days, Google is about to unveil a new algorithm update, one that's getting a lot of attention for good reason. It's suppose to be the one of the biggest changes yet and will impact more sites than Panda or Penguin ever did. This time it's targeting mobile.
The "mobilegeddon" update (to which it's become referred) is intended to help users easily find relevant, high quality websites that are optimized for viewing when on a mobile device. Starting April 21st, Google will begin to use "mobile-friendliness" as a ranking signal for mobile searches. Websites that aren't mobile-friendly could see a dramatic decline in mobile traffic.
On a panel at SMX Munich, Google's Zineb Ait Bahajji stated that this will not impact desktop searches. Even if your site isn't ready for mobile, you shouldn't see a decline in desktop search traffic. (Breathe a small sigh of relief!)
However, this update is just the beginning. Cindy Krum, from MobileMoxie, predicts "Google will be launching a new mobile crawler (probably with an Android user-agent) that can do a better job of crawling single-page web apps, Android apps, and maybe even Deep Links in iOS apps." There is a strong possibility that Google will be able to rank sites higher if the user already has the site's app, or if an app has strong ratings and/or a lot of downloads.