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Sign into your accountHow to Get Real Estate Testimonials and Where to Use Them
May 04 2015
How often have you turned to the web to read reviews of a trendy restaurant or a hotel you're considering visiting? If you're anything like the majority of consumers out there, you read reviews and testimonials pretty regularly, and guess what? Your real estate prospects do too.
Social proof is a relatively new term describing what happens when we read positive comments about a product or service we're considering paying for. It's like the online equivalent of seeing a long queue outside a restaurant... you can't help but think, "Wow, people really love that place. I should try it."
Are you leveraging testimonials as the social proof your prospects need to confirm that you're the best REALTOR® for them? Here are some of the best ways to get strong real estate testimonials:
1. Hold a contest for past clients
Many satisfied customers are happy to provide you with a testimonial, but if you offer them a chance to win something, they'll be even happier to oblige! Use your real estate CRM to send a mass email to all past clients asking them to provide you with a testimonial about their experience with you as their Realtor. Let them know that those who contribute will be entered in a draw for a gift card at a local restaurant (or another prize of your choosing). Be sure to let contestants know that you'll be using their testimonial in your real estate marketing materials.