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Sign into your account6 Tools to Manage Your Personal Real Estate Brand Online
November 30 2015
In an industry like real estate, the concept of personal branding is crucial. While you may have spent a career establishing your name in the industry, that doesn't mean your personal brand is nearly as strong in the online realm. Your face may grace buses, benches and billboards locally, but you may not carry the same clout on the web.
While it may come easy to some people with unique names that their site or social profiles will pop up in search results right away, not everyone is so lucky. Just for fun, I just ran a generic search on my name and it took 22 pages before I saw content related to me. I rank behind a pro football player, a celebrity real estate agent, politicians and a wrestler, so it's not easy to stand out when you have a common name online. Google has become great at personalizing and localizing results over the years to deliver the right information the user is trying to find, but it doesn't mean there won't be lots of competition even for local results.
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I'm going to assume that you already have your own real estate agent website as a starting point for your branding efforts, so here are a few tools you can use to start getting a hold of your personal brand online.