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Sign into your accountThe Most Useful Website Features, According to Home Buyers
March 23 2016
Is that shiny, new "must have" website feature really something you need? Maybe not.
In their recent Home Buyer and Seller Generational Trends survey, NAR asked more than 6,400 recent home buyers which features they most valued on real estate websites during their home search. Not surprisingly, photos topped the list with 87 percent of buyers ranking property images as "very useful." And here's some absolution for all you lapsed bloggers--only 8 percent considered news/articles as important to the search process.
Today, we're taking a closer look at each of the features covered in NAR's survey and offering tips on leveraging them on your own real estate website. The number next to each item below is the percentage of buyers who found the website feature "very useful."
1. Photos (87%) - Good listing photos are the best way to attract and convert buyers online. If you're in the market for a real estate website solution, look for a platform that lets you display big, beautiful high-definition property photos. Tiny, grainy photos aren't likely to win any buyers. If it's not your website but your photography skills that are lacking, try these tips for better exterior and interior shots.
2. Detailed property information (84%) - Once you've lured buyers into a listing detail page with an attractive photo, it's your property description that needs to blow them away next. Florid prose isn't necessary, but a wealth of details is. Much of this data ported in from the MLS, so make your IDX solution is equipped to display as many fields as possible. You can learn more about creating strong listing descriptions here.