3 Steps to a Faster Moving Sales Pipeline

Creating an efficient sales pipeline allows you to analyze who's moving through your pipeline and what it looks like, as well as to find the best way for you to get those prospects moving through it in a way that makes sense to you and your process. A sales pipeline is systematic approach to understanding your sales process and where the 'money' currently is.

Think of it as the journey your clients or customers take from becoming a prospect to following through on the sale with you. Some representations may show the pipeline as a funnel, others depict it as a forward moving, linear chart, but there's no right or wrong here; it's whatever makes the most sense to you and your business. So how can you activate your sales pipeline and start converting more prospects? We'll walk you through that, and go over the best metrics for you to track to become more efficient.

The bottom line here is that the sales pipeline that works for you may not always work for someone else in your field, let alone one of your co-workers. It's a fairly personalized experience and, at the end of the day, the pipeline is there for you to get a grasp on what's coming up, or who you may need to spend some time with in order to activate them or get them moving. While some larger companies and corporations have a uniform sales pipeline across the whole team, as a solo practitioner or member of a small team, you may find yourself working to create your own pipeline in a more personal manner.

But before you do so, understand these three steps as a way of establishing your pipeline and maintaining its effectiveness to start activating all of the sales.