The AMP Value Proposition for Agents and Brokers

In part one of this series, we defined the AMP™ system, detailed what AMP is designed to do and, more importantly, what AMP is not designed to do. Here we will discuss how AMP will benefit agents and brokers—the most frequent users of the MLS.

How AMP Benefits Agents

• With AMP, agents have greater choice in picking from a gallery of applications that were previously not available or integrated within their MLS systems. Agents can even mix and match tools from different vendors to suit their needs and work styles. And by lowering the barriers to entry for new developers, we expect many more applications and tools to be brought to market.

• With AMP, agents will no longer pay for services they don't use. They will choose which applications they want to use and pay only for those chosen.

• Because AMP is the centralized database through which all applications connect and in which all data is stored, an agent's data stays in sync as they work across different applications.

• Agents will find entering and updating listings to be easier and more streamlined. A parcel-centric database—where each physical property has only one record and most of the physical elements of the property seldom change—speeds listing creation while eliminating duplicate entry or "refreshed" listings.