The Rookie Realtor Guide to Prospecting Like a Boss

So you're the new kid on the block and you're on the hunt for hot real estate leads. The first thing you need to understand is the value of prospecting in your customer hunt. Real estate prospecting is the best way to generate new leads as a rookie Realtor. Prospect effectively and these quality prospects will be your first clients.

If you provide excellent service, your customers will refer you to their friends and initiate the coveted cycle of repeat and referral business. It can be a challenge to generate leads as a new Realtor (as you likely know). It's your inner drive that will help you make connections with people and steadily convert your prospects to leads and, ultimately, into clients.

It's easy to understand why prospecting can be intimidating for any Realtor, not just rookies. Nobody likes cold calling, hard selling, and what can feel like... rejection. But this rejection is not a reflection of you as a person or your sales script—the client simply is not in need of your service yet. So don't take it personally. Learn to celebrate the "no's" because they are bringing you closer to your next "yes." Also, remember that when people say "no," often what they mean is "not yet."

Here are the top tips to real estate prospecting for rookie Realtors:

Be Persistent in Cold Calling.

In today's digital age, cold calling is not the same game it used to be. Don't get discouraged! According to Hubspot, it can take 18 unique calls to connect to one person.

Getting in touch can be a challenge. The most important thing to realize is that although your market may be hard to reach, they are still there. It may take twice the amount time for your calls to see fruition, but once you lock up a sale, it will be worth it. If you give up too quickly, you'll be missing out on perfectly good opportunities.

As a newbie, now is the time to establish good habits. Many top producers build time into each day to dedicate to prospecting over the phone. Schedule an hour or two into your day, and stick with it as you would with any other appointment.