Creating the Perfect Real Estate Lead Capture Page

When discussing online marketing, especially Facebook ad campaigns, one thing we often hear from real estate pros is something like, "I know everyone swears by it, but it didn't work for us. I don't know, I guess our marketplace must just be different."

Is their particular marketplace different than others? Of course. Does that mean that the marketing engine does not work in their particular marketplace? Of course not. So if we can agree that all marketplaces are different, but that the marketplace doesn't always dictate the strength or results of the marketing vehicle, what assumptions can we draw?

It's very simple: one very important piece of their ad campaign is flawed. It's flawed so badly that qualified leads leave and move onto other things without offering their information. More often than not, that flawed, but very important, piece of the puzzle is the landing page they directed the homeowner to.

Landing pages are critical. Done correctly, they can instantly grab lead information, winning the real estate professional that all important qualified lead. Done incorrectly, though, the landing page can become nothing more than a nuisance that the homeowner perceives as annoying, causing them to take an "on to the next one" stance.