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Sign into your accountDefining the Campaign Objective of Your Facebook Ads
February 20 2017
Facebook and Instagram have become an integrated part of everyone's daily lives: active social media users spend an average of 118 minutes daily on social platforms just scrolling through their newsfeeds. This is great news for any business advertising on Facebook because the chances to capture and engage with your target audience are greatly increased. Furthermore, audience targeting capabilities for ad users, including real estate professionals, make Facebook Ads exactly the type of advertising you need to implement in 2017 in order to grow your business.
When creating ads for a Facebook business page, you have to go through a simple three step process to structure your marketing campaign.
- Step 1: Select the objective of your 'campaign' section. The objective should match the outcome you want your audience to take after viewing your ad.
- Step 2: Control your audience and schedule your ads in the 'ad set' section.
- Step 3: Upload photos, videos, text, links, and select placements for the advertisements in the 'ad' section.
We will explain the 'ad set' and 'ad' sections in further detail in the following articles of the series.
Step 1: Campaign
First: On the top toolbar of your Facebook profile, you will find a drop menu resembling an arrow. Click on it, then locate the 'Create Ads' button. This will take you to the Ads Create Tool where you will create your campaigns and go through the 3-step process mentioned above.
