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October 02 2012
"We're looking for a three bedroom between 2,500 and 3,000 square feet. We want to find a place in the 10028 or 10128 zip codes."
When was the last time any buying conversation started like that?
Unfortunately, many real estate sites aren't bridging that gap between what their database can spit out and the way an agent actually sells a home, taking in the real needs of their buyer.
"We're looking for a three bedroom in a good area with good schools and two dogs who have a lot of energy. Fun places to go on the weekends are important, but we're looking for all that within a 30-minute commute of my new job."
Sound more familiar?
Conversations like these – and the fabric of our communities – are the reasons why properties are built and priced they are. It's also why people are way less willing to compromise on the quality of their neighborhood and schools than they are on price (according to the NAR Profile of Home Buyers and Sellers).