Seventy-three percent of homeowners say they're more likely to list with a real estate agent who offers to market their home or property using video, yet only 4% of Realtors put their listings on YouTube (source: NAR). Real estate agents – it's time to make the most of video!

Photographs are worth the proverbial thousand words. And they are proven to pique the interest of both buyers and sellers when it comes to real estate, and keep them interested for longer. Now video is having its day in the sun – videos are now one of the fastest growing marketing trends for real estate professionals. They are easy to make, easy to add to your property websites, and they can make all the difference when attracting new clients or prompting a sale.

"Video is perfect for a social media and for an internet savvy generation," explains Amanda Cornelius, cofounder and CEO of Properties Online. "Real estate videos provide buyers with a rich experience. They beautifully capture and highlight each listing, and—when included in a single property website—they deeply impress sellers and help you win listings."

Creating a video for your listings is easy with the right tools. Several property website providers include an easy to use video builder for each property website.

Cornelius lists five "Must Dos" for creating a great real estate video:

1. Keep it short

Attention spans on the internet are SHORT. People are busy and don't have time to watch anything that's longer than a couple of minutes. The ideal real estate video is about one minute long.