Beginning last week, the rumors were flying that Zillow was acquiring Trulia. Some dismissed the news, some embraced it, others didn't really know or care if it was true.

On Monday, July 28, 2014 it was official. Zillow had announced the acquisition of Trulia for $3.5 billion in stock. I'll spare all the readers my analysis of the price, the acquisition, and even the short road-map of both companies because all that has been done already in the first 24 hours of the announcement. I will share, though, that I appreciate the open honesty that some have shown this week!

What I do want is to ask you a series of questions. I would like to start with: What does the acquisition mean for your business?

I really want you to pause what you're doing and answer the question with 100% personal honesty.

You see, I believe that your focus should be on your business. More specifically I think that your focus should be your marketing, your customers, their needs, and your desire to meet their needs.

So here are my questions to you:

What does your marketing plan look like for the remainder of 2014 and 2015?

Don't confuse a Marketing Budget with a Marketing Plan. A Marketing Plan has specific goals and metrics and contain marketing activity. While budgets generally don't change over a twelve month period Marketing Plans often do. Marketing Plans evolve when you results are analyzed against goals. So has your Marketing Plan changed at all in 2014? Have you reviewed your Marketing Results at all in 2014? In not, maybe you should take a look at it.