Top Producer - Excellent CRM But Not For Everyone

We all know that changing the oil in our cars is an extremely important part of maintaining our investment. The first day we bring a new car home, we pay attention to everything and see it as something new, shiny and exciting. We pay attention to the details—keeping it clean. Changing the oil on time, making sure that the tires have the right amount of air, and when it comes to road bumps and potholes, we are very careful not to ruin our suspension. As our new car becomes the norm, we put off getting the oil changed and when in a hurry, we don't pay as much attention to the road bumps and potholes.

Client Relational Management (CRM) is the foundation of a successful business. Maintenance is essential, making sure that information going in is timely, accurate and updated. This is and has always been the main issue with client relational management systems - real estate agents start with a good intent and in time, with all the other daily responsibilities, foresight becomes an oversight.

Remember as a little kid going to functions that you just hated—weddings, office parties—grown up stuff? Now that you are a big kid, you understand the importance and make time to attend. That's what Top Producer is like for some. It is something that everybody seems to do, so you decide to try it, but not until you miss business opportunities with current and past clients that you start paying attention to its value.