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Sign into your account3 Reasons Why Real Estate Agents Should Use Email Marketing
February 22 2016
Email marketing isn’t new, but it remains one of the most important tools a real estate agent can use! In fact, 72% of consumers say that they prefer email as the prime communication method from companies they do business with.
91% of surveyed consumers welcome promotional emails from companies and professionals they know!
It’s no wonder that 200 million emails are issued every minute of every day. 73% of businesses say they use email marketing as part of their core advertising and branding strategies.
Whether you are already using email as a core of your real estate marketing strategies, or you’re just starting to look at CRMs, there are three big reasons agents should use email marketing:
- Email marketing allows you to provide informative content to an audience that has willingly opted-in to your messages, or subscribed to your newsletter.
- Email use is always evolving with new technology. Think about how quickly email adapted to mobile use, while websites had to catch up to being mobile-friendly! In the near future, we will see more videos sent through email. Geo-targeted emails, triggered by mobile location, will deliver information as a customer travels through certain areas. Imagine the potential for real estate email marketing!
- When emails include compelling subject lines and valuable content, they are opened and read. If your emails are not getting click-through, your tone and message could need improvement. Emails that contain special offers, useful information and locally-relevant topics are more apt to gain notice.