What’s the Best Way to Generate Real Estate Leads?

I've been asked more times than I can count over the years what the "secret" is to real estate success. And while there are a lot of ingredients in the recipe, I can tell you that there's one that surpasses all the others: generating a consistent supply of good quality leads.

Real estate isn't a consumable. The average person only needs the services of an agent every few years, and this means you need fresh leads not only to stay in business, but to build the business and life of your dreams.

So stop asking yourself, "How do I get more listings?" or "How do I close this sale?" and start asking, "What's the best way for me to consistently generate new leads?"

Successful lead generation is the foundation of any strong business. Everything else follows from that.

But of course, the question is easy; it's the answer that's tricky. In my experience, every form of lead generation works if you do it effectively. Open houses. Phone prospecting. Facebook ads. Door knocking. Old school, new school. High tech, low tech. They all work if you do them correctly and consistently.

So how do you choose? Let's start by looking at some examples.