How to Handle Seller Marketing Demands

Ever get an outrageous request for advertising from sellers? Anxious about their home lingering on the market, sellers want to know all about your marketing plan--and how aggressive it is.

While things like online ads and landing pages are likely part of your plan already, your budget (and sanity) probably can't accommodate outsized demands like 3-page, full color ads in local magazines. So how can a busy agent overcome advertising requests without alienating clients?

Understand What the Seller Really Wants

Let's dive a little deeper into your client's mind. Selling a home is a process fraught with anxieties. Your sellers are not only worrying that their home won't sell, they're wondering whether anyone will view their home at all.

When your clients request advertising, what they're really asking for is buyers. They want to know how their home will even get on the radar of prospective buyers. If no one knows about their property, how will it sell?

Calming Seller Fears

When you know what your clients are actually asking, you can lay their worries--and unrealistic demands--to rest. Start this process immediately with any new client during the listing presentation. Educate them about the behind-the-scenes real estate process. Here are a couple of talking points to get you started.