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Sign into your accountA/B Testing 103: The 6 Steps of Testing
October 23 2013
This is the final article in a series of three on A/B testing for your website. Read Part One and Part Two.
AB testing 101 was an introduction to the concept of testing. AB testing 102 focused on which colors are proven to generate leads. In AB testing 103, we are going to get into how the process of testing works and what you need to consider before you create a test, how you set up the test, and the correct method for determining a winner.
Step 1: Ask a Question
Do you ever wonder if changing the background colour on your website will increase the amount of suspects that stay on your website and turn into a lead? Or if placing the contact form below a listing rather than on the side of a listing will actually increase the amount of suspects that submit their information to you? The first step to doing any experiment is figure out the question that you want to be answered.
Step 2: Do Some Research
Look at A/B testing blogs like unbounce to see if your question has already been answered. It is important to do this research because it will give you an idea of what you should expect to see in your test results. Even if you find that it has, you should always conduct a test for yourself. Each situation is unique and you cannot assume that you will see the same results as others have.