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August 13 2010
If you have a Facebook profile, chances are you are very familiar with Facebook's ability to keep friends and family connected. You can share pictures, write on walls, send messages, poke your friends and find long lost friends and relatives. Facebook began as a social platform to stay connected to new friends.
Beginning in February 2004, Mark Zuckerberg and co-founders Dustin Moskovitz, Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room. The goal was to keep their freshman dorm connected with one another. The vision grew exponentially, with over 1 million users at the end of 2004.
Current Facebook statistics include:
- More than 500 million active users
- 50% of our active users log on to Facebook in any given day
- Average user has 130 friends
- People spend over 700 billion minutes per month on Facebook
Expanding daily, Facebook has created new and exciting ways for business professionals to promote their products and services within their Facebook profile. Facebook has recently added a new layer to user profiles, allowing users to create and maintain two images in their one profile. Now you can separate your business image and contacts from your more relaxed image for friends and family.
As real estate professionals, the ability to set up your online persona for your business without having to create a new Facebook profile is certainly appealing. The steps to take are simple. Desiree Savory, a social media trainer, recently wrote an introductory "How-To" article discussing how to create a Facebook Fan Page and link it to Twitter.