Why Your Real Estate Postcard Marketing Needs a High Tech Reboot

Even though I'm a giant proponent of real estate technology and the Internet, I still believe that postcards are an important tool in a Realtor's arsenal. Though some comment on my posts and vehemently disagree with my thoughts, the truth is that the vast majority of you still believe in this practice.

In fact, if you search our library of articles, the articles that have the most traffic (by a factor of 2 or 3 to 1), revolve around postcard marketing, choosing a geographic farm, real estate farming best practices, and the like. This is very telling.

While my beliefs about real estate postcards and geographic farming remain unchanged, I do believe in and agree with those of you that think everything needs to somehow tie back into technology. To those ends, any of you doing traditional postcard farming need to find ways to incorporate technology into your efforts. How do you do this, you ask? Well today you're in luck! Here are a few easy ways you can reboot your traditional postcard marketing campaigns and give them a high tech upgrade:

1) Use Capture Codes to change your weapon from a shotgun to a rifle

If you aren't familiar with capture marketing, here is how it works:

• You send postcards out to your farm area
• The postcards have a call to action, guiding the homeowner back to your website, a landing page, or wherever you want to guide them. There is also a special offer code on the card that is unique to them on the card that they will use on your site.
• Homeowner goes to your website, punches in the code and their email address (NOTE: Make sure your capture system asks for email addresses), at which time they get the item of value they were promised in the call to action.