8 Steps for Nurturing Longterm Relationships with your Buyers

If you've ever worked with people buying or selling a home, you know that a lot more goes into it than just following up on someone's interest in a listing. You're working towards establishing a longterm, if not lifetime, relationship with your clients. And we all know that cannot be achieved through a quick email or phone call before or after the fact.

So, what can you do?

Design a specific nurture cadence for the buying cycle where you can place your clients and begin the process of reaching out to them and keeping top of mind in a strategic way. Having some type of automated flow will help ensure that no one slips through the cracks, and you have a scalable, personalized way to keep in touch with your most important relationships. Once you've designed those programs, you can break down your current and past clients based on where they are in the cycle and then begin the program. But don't worry, we'll guide you through it.

Go beyond the follow-up email

There's more to it than the generic thank you email template when it comes to nurturing a genuine relationship, because if you're looking to receive a response, chances are the basic email won't elicit one. Often times it can take up to seven follow-up emails just to get that crucial first response. But the point of this is to set you up with a program that goes beyond sending all those redundant emails and instead establish a longterm relationships with your clients. Whether you utilize a CRM or not, you can create a schedule for reaching out at these intervals and ensure a more productive relationship with your clients.

via Yesware