S.M.A.R.T. Goal Setting For Real Estate Agents

If you do not have goals for your real estate business, you are exponentially less likely to ever be considered a top producing, successful agent.

Goals are a good thing. They give us direction. They are a constant reminder of the direction we want to head, and where we want to end up. As humans, especially in this day in age, we need direction. Without it, there are too many outside influences that will keep you from reaching your ultimate destination. If you don't reach your ultimate destination, you are not going to be a successful business person.

While goals are good, they are also a tricky thing. Too many times we are not honest with ourselves about where we currently are, so where we want to get is just not realistic. As proud people, we also tend to want to bite off more than we can chew, not taking into account all the outside things that demand our attention and get in the way of us achieving our goals. Because of this, setting S.M.A.R.T. goals when planning the success of your real estate practice is critical.

What are S.M.A.R.T. Goals?

First off, let's just break down what S.M.A.R.T. goals are. Simply put, these goals are:

• Specific - Your goals have to have real number, as well as real deadlines. A goal of, "I want more listings in my farm area" is NOT a S.M.A.R.T. goal.