Worried about Facebook Timeline Changes? Content Marketing will Save the Day

Facebook is changing their algorithm for their news feed. Don't let that throw your real estate marketing off track. Use content marketing to keep things running smoothly.

In light of the big changes going on at Facebook, it's understandable that we have been receiving tons of phone calls from nervous Realtors®, wanting to know how to get their ads in front of homeowners' eyeballs. Facebook is going to make this change. That is a fact. I understand that getting massive amounts of ad traffic from Facebook's original ad policies was a great thing. The new policies, however, are going to all but make this impossible if you are simply "paying for play" with nothing more than a straight up advertisement, as you may have been doing in the past.

So what is the trick here? It's simple. In fact, it's something I've been writing about for years now. At this point, though, it has never been more important, so I wanted to take a moment to discuss it again. The trick to continuing to get eyeballs on your Facebook promotions and end up in as many homeowners' news feeds as possible is approaching all your marketing and ads from a content marketing perspective.

With that in mind, I want to share three quick tips that will get you started on the right path.