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Sign into your accountThe Beginner's Guide to Personal Branding For Real Estate
July 25 2016
The real estate industry has never been more competitive than it is today. Thanks to the internet, the widespread adoption of smartphones, and the ever-increasing popularity of social media sites like Facebook, YouTube, and Twitter, the real estate playing field has essentially been leveled.
To successfully attract new clients, close more deals, and continue growing your business today, you have to do more to stand out from competition. To do it:
- You can't just be the best salesperson, you have to be the best resource.
- You can't just network with people, you have to be the best at building authentic relationships with people everywhere—both offline and online.
- You can't just rely on traditional advertising, you have to invest in new channels like social media marketing, content marketing, video marketing, and yes... even Pokemon Go.
- You can't just call people over the phone, you have to be willing to send them text messages, instant messages, Facebook messages, emails, and tweets.
To achieve all of this, you have to invest in personal branding. This guide will give you all the information, tips, tools, and resources you need to develop a strong personal brand that you can leverage to grow your real estate business.