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Real Estate Marketing: Don't Let Your Website Hang Out In Bad Neighborhoods

November 29 2012

declineThe latest algorithm update at Google (code named Penguin) may have caused you to get caught with your proverbial hand in the cookie jar. Search engine marketing is all about content and inbound links. In the past, many SEO consultants recommended or used link building services. If you've purchased links came from "spammy" websites, your site may be penalized by Google in the rankings.

What to do?

  1. Focus on getting new high quality inbound links. (Keep doing what I've been advising all along.)
  2. Use your Google Webmaster account to review your existing inbound links.
  3. Use the Google Disavow Links Tool to neutralize the toxic links.
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