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Sign into your accountWhat Dropbox Can Teach Us about Cloud Computing
February 21 2012
Dropbox is the most deceptively simple of services. Place a Dropbox folder on each computer or gadget you own. Drag any file into that folder. A copy of that file automatically appears on every device where you put a Dropbox folder. It’s idiot proof.
But don’t let that simplicity fool you. Dropbox also epitomizes a revolutionary shift that is transforming our relationship to technology and turning the technology industry upside down: Cloud computing.
The “cloud” has been one the biggest buzz phrases for a couple of years now. In the past year, it’s moved from the talk of tech insiders into the minds of mainstream users thanks to the launch of services like Apple’s iCloud.
And in the coming decade, analysts are betting that cloud computing will be the defining trend in technology. Large companies like Oracle, Hewlett-Packard and Oracle are rushing to overhaul their business to sell the tools that enable cloud computing services, while consumers are projected to spend $16 billion annually on cloud services by 2016, according to Gartner research.
But as important as this trend is, I find the concept can still be bewildering to non-techies. Answering the question, “What is cloud computing?” can lead to lots of rambling answers full of industry statistics. None of it really helps the average person understand what’s different about the cloud, and why this is all happening now. And most important, why they should care.